ELF BMX Products was born out of love—the bond shared between a father and a son. This deep connection is what propels ELF into the next generation. Our journey began in the humble confines of Kenny’s childhood garage, where the seeds of passion were sown. Over the years, we’ve evolved from those early days to the various shops that Kenny’s dad, affectionately known as “Ken,” ran. And now, our own shop stands proudly on our property.
The legacy of Ken Pendergraft lives on through ELF. It’s this legacy that fuels our commitment to creating the finest BMX products on the market. From the first ELF products that Kenny rode to the present day, we continue to honor that legacy by crafting exceptional frames, bikes, and components.
Welcome to ELF BMX Products—a brand built on love, heritage, and the pursuit of excellence.